• marketing.jpg

    transcreation services

    Adapt Your Content to Connect to Varying Cultures Around the World

Marketing to consumers worldwide involves an in depth understanding and incorporation of cultural nuances.  By discovering what cultural nuances exist within a new global market, your company will be able to utilize our native linguists and adapt content that truly resonates with the targeted audience. 

Dynamic Language can help you reach your target audience in more than 150 languages. 

  • 50% of US company sales come from outside the US
  • 30% of US sales are from non-English speakers
  • It only takes 12 languages to communicate with 80% of the world population.
  • 75% of consumers are more likely to buy if the product or service is advertised in their native language

We will pair your company with a subject matter expert in your industry and targeted locale. Our localization and transcreation services will prepare you for global markets through every stage of development.  

Transcreation

Transcreation involves creating appropriate marketing for the target audience that takes into account cultural details and local customs. This process addresses the nuances of language and culture that can make a pitch to potential clients resonate. Messaging and images are evaluated by a native linguist with a subject matter expertise in marketing. In some situations, certain images and colors might have another meaning. Having the ability to reach out with resources familiar to your target culture is invaluable and will make your advertising much more efficient.

Cultural Consulting

Our cultural consultants provide assistance in tailoring your marketing message, from start to finish. We can help you in the early planning stages of your campaign to ensure everything remains strategically viable and culturally appropriate for all of your audiences. And, if your campaign is already up and running, we can step in and tweak your content to:

  • Identify cultural appropriateness of your products, services, and concepts
  • Determine the dialect of a particular region
  • Avoid cultural stereotyping
  • Create culturally meaningful marketing campaigns

Find Out More