When you take your product global, you don’t only cross language barriers; you venture into new cultures, each with its own unique needs and expectations. Dynamic Language provides cultural consulting so you can be sure your products messaging is received the way you intend it – with all the cultural relevance it takes to engage overseas audiences.
We also utilize native linguists that are well informed on regulatory and compliance issues that may arise within certain markets. (For example, labels in Canada must be in both English and French Canadian).
As linguistic diversity spreads throughout the US – and countries around the world – brands need to target wider audiences on home soil, as well as in their overseas marketing campaigns. Studies show demographics like populations of Latino heritage in the US prefer to shop in their own language – and this is consistent around the world.
At Dynamic we were among the first to recognize English is no longer the only language you can rely on in retail. Which is why we have built a specialist team of language experts with retail knowledge to help you make the shopping experience as inviting as possible to people of every language.
When you have customers from different linguistic backgrounds, and they prefer to shop in their own language, your profit margins rely on creating a shopping experience that speaks to people directly. Our retail translation and localization services give your in-store material the same edge it has in English, for every language.
Your promotions and advertising material are meticulously crafted to influence buyer decisions, and it would be a waste to lose this impact on foreign speaking shoppers. This is where our transcreation experts move beyond translation to recreate the same impact in more than 150 languages.
We translate and localize material from the early marketing stages, down to the nutritional labels that diet-conscious shoppers use to make their buying choices. Our ISO-certified services cater for your entire retail process, including: